CRYSTLCUT Ice Cream
CRYSTLCUT Ice Cream is a new cold dessert concept that takes whole ingredients, different flavors delivered in both bars and tubs for a taste that is anything but ordinary. Making sure launching this new product had a great online presence to showcase their product, online catering capabilities and wholesale e-commerce platform in place was the top priority for the owners.
Looking to highlight the company’s experience in the dessert industry, we wanted to create both packaging and website design that would reflect the personality of the brand. This came across with the use of a bold yet “cool” color palette coming from the actual flavors they put out.